Our Story

Juliette & Genevieve was created from love, memory, and the search for comfort in the wake of loss. After Emily passed away, what remained was both a deep grief and a desire to carry her forward in a meaningful way. Growing up, Emily once imagined that the two of us had horses named Juliette and Genevieve, a small, playful story that has become a lasting symbol of connection.

Today, that memory has taken root as the name of this brand — a way to honor her life while creating resources that bring compassion to others. Grief can be heavy, but it can also inspire community, understanding, and care when shared openly.

This space exists to remind people that they are not alone, and that even in the silence surrounding loss, there can be words and gestures that make a difference.

At its heart, Juliette & Genevieve is about offering tools that make the grieving process feel less isolating. Resources like guides, cards, and reflections are designed to provide both practical support and gentle encouragement for those who want to show up for someone in grief — or for those who are walking through it themselves.

By drawing on lived experience and collective wisdom, the brand seeks to normalize conversations about loss, turning what is often avoided into something acknowledged and supported.

Juliette & Genevieve stands as a reminder that memory can be carried forward with compassion, and that healing is strengthened when it is met with understanding.

With care,

Natalie